GOOGLE MAPS 20th ANNIVERSARY

For its 20th anniversary, Google Maps unveiled a refreshed brand system that honors its legacy while looking toward the future. The identity blends familiar visual cues—map pins, navigation lines, and geo shapes pair with dynamism, smooth motion, vibrant color, and adaptable layouts.

The branding toolkit included animated logo treatments, a cohesive color palette, typography standards, photography overlays, and social media assets. Every element was designed to evoke the joy of discovery, the trust of reliable navigation, and the excitement of what’s next. This unified system brought consistency across all anniversary touchpoints, connecting Google Maps’ history to its vision for the journeys ahead.

ROLE…………Design Direction, Motion Direction, Strategy

TEAM…………Google, Hook

YEAR…………2024