Burger Town Activation

Burger King and Activision bring Call of Duty to life

Activision wanted something massive for the new Call of Duty, so we partnered with the King to bring Burger Town to life. We had 30 days to flip a Burger King in Long Beach into a full-blown gaming hub. We built custom graphics, fabricated real-world signs, and deployed a giant "Bubby" mascot on the roof. It was a wild, high-speed sprint to turn a 2D map into a 3D experience people could actually walk into.

Service……………Experiential, Social Media, Promotional Activation, Public Relations

Client……………Burger King, Activision

Year……………2019